“Things are not always right because they are hard, but if they are right one must not mind if they are also hard.”

Objective
The objective was to create a brand guideline book for the exhibit design of the 75th Anniversary of Birth of UN and End of WW2. It was a group project with the team of 6 fellow designers. The logo was given to us and we were to create a brand guide for the event identity. The project was to be completed over a time of five  weeks. 

Approach
It is a new event and no identity has ever been created yet. There was no reference to take inspiration from in this design. We decided to for a bold and clean look based off of the strong emphasis of color in the logo. Primary typeface chosen is Aktiv Grotesk, displaying a clean and modern look for the event identity.