“Whoever drinks beer, he is quick to sleep; whoever sleeps long, does not sin; whoever does not sin, enters Heaven! Thus, let us drink beer!”

Approach

I took inspiration from different styles of illustrations and typography. The design process initially sketch out different styles for the logo, since the brand didn’t already have a logo. Then the process went on to sketching different styles of labels and illustrations, computer sketches, 3D renderings until we finalized upon what we have here.

Objective

The objective was to redesign packaging for an existing beer brand. To understand the market of beer packaging & other beverages. Researching the chosen brand and their current packaging. Learning about different materials and techniques used in packaging design. To create a packaging that resonates with the brand itself.