Gurvinder Kaur X Ironclad
Thank you for taking the time to explore my work. I’ve put together a selection of projects and case studies that reflect my experience in visual design, storytelling, and cross-functional collaboration.
Each piece highlights how I approach design challenges with intention—whether it's simplifying complex ideas, elevating product experiences, or creating systems that scale. I'm especially drawn to the intersection of design and technology, and the opportunity to contribute to mission-driven teams like Ironclad.
Feel free to take a look around, and I’d be happy to chat more if anything sparks your interest!
Hi, I’m Gurvinder — a multidisciplinary designer with over five years of experience across design agencies, Workday, TogetherSF, and freelance projects. My expertise spans brand storytelling, campaign design, and scalable systems across both digital and print.
I’ve worked on everything from lifecycle marketing and email design to motion graphics, executive presentations, and editorial print. I thrive in fast-paced, cross-functional environments, where design plays a central role in solving problems and driving results. I bring a strong focus on craft, brand consistency, and user-centered design, with a deep understanding of how to create visuals that are not just beautiful—but impactful and effective.
I’m especially excited about the opportunity at Ironclad because of its commitment to redefining how companies manage contracts through thoughtful, human-centered experiences. The chance to contribute to a brand that values clarity, storytelling, and systematic design thinking aligns perfectly with the kind of work I’m passionate about.
Beyond the screen, I’m a big fan of print media, a lover of Thai food, and a proud new pet parent to Barfi, my 3-month-old Maltipoo puppy.
Thanks for taking the time to explore my work—I’m looking forward to connecting and learning more about how I can contribute to Ironclad’s creative vision.
Voter Guide
For the 2024 Voter Guide, I played a key role in conceptualizing the design, ensuring it was both visually engaging and strategically aligned with our campaign goals. Through an iterative process, we refined the overall look and feel to maximize impact across multiple channels.
Working closely with the Creative Director, I led the development of a comprehensive suite of materials, with a strong emphasis on direct response and ad campaign design. This included the production of email campaigns, digital assets, event banners, print collateral, video content, and social media graphics—all crafted to maintain brand consistency and drive audience engagement.
I also managed the collection of photography and videography, enhancing our storytelling and supporting the overall campaign narrative. Additionally, I contributed to presentation design, creating compelling visual narratives that motivated and informed key stakeholders.
The campaign culminated in the successful production and distribution of 75,000 printed copies of the Voter Guide across San Francisco, alongside the launch of a dedicated webpage, expanding our reach and reinforcing the campaign’s effectiveness.
Company / Project / Year
TogetherSF / Voter Guide / 2024
Role
Graphic Designer
Deliverables
Event Banners and collateral, Videos,
Print Material, Social Media Content, Presentations, Collecting Photography
and Videography
Email & Blog Refresh
I led the refresh of our email and blog design, conducting an in-depth review of existing layouts and gathering feedback from key teams, including Events and Community Management. Through collaborative meetings, I identified areas for improvement and developed a streamlined, visually compelling design that enhanced readability and engagement. The final product led to increased email views and higher blog engagement, while also ensuring a cohesive visual identity across social media platforms like X, LinkedIn, and Instagram.
Blog before refresh
Blogs after refresh
Company / Project / Year
TogetherSF / Emails & Blog / 2024
Role
Graphic Designer
Deliverables
Email, blog & social graphics, building emails & blogs
Email refresh